Why every brand is saying it with stickers

I possess a sticker that reads, “I don’t even have a sticker that can show my reaction to this.” Devarsh Thaker, aged 30, employs this as an illustration of the growing popularity of stickers in online conversations. Thaker serves as the head of marketing at FamPay, a teenage UPI payment app. The fintech company has

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ASCI extends online ads code

The Advertising Standards Council of India (ASCI), the self-regulating entity in the advertising industry, intends to broaden its code to address what it terms as ‘dark patterns’ in online advertising, aiming to safeguard Indian consumers from deceptive online messaging. Presently, ASCI’s advertising code encourages companies and brands to practice self-regulation, emphasizing the necessity for ads

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Brands ride on popularity of A-list family members

Brands are seizing the opportunity to capitalize on the social media fame of celebrity family members associated with the sports and film industries. Despite awaiting her debut film, Shanaya, daughter of actor Sanjay Kapoor, has already been featured in advertisements for a jewelry brand and a hair straightener company. Similarly, influencers such as Anshula Kapoor

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Govt moves to keep betting ads in check

On Monday, the Ministry of Information and Broadcasting issued two advisories, urging private television channels, digital news publishers, and over-the-top (OTT) platforms to avoid featuring surrogate advertisements from online betting sites due to their significant financial and socio-economic risks for consumers. The ministry cautioned that offshore betting platforms are utilizing surrogate news websites for advertising

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